Gen Z Beverage Marketing: Health Trends and Social Shifts Are Transforming Tastes

Explore how Gen Z and millennials' health-conscious choices are reshaping the beverage industry, with Zevia's success indicating a potential decline in traditional soda consumption and creating new marketing opportunities for innovative brands.

Food and Beverage NewsFirebelly Marketing TeamMarch 24, 2025tiktok Comments

Meta Removes Fact Checkers: What Food & Beverage Brands Need to Know

Meta - the parent company of Facebook and Instagram - has made significant changes to its fact-checking program. The implications will rock the social media landscape. Some critics believe the move could have disastrous social consequences. Others think it’s long overdue, claiming that it’s unreasonable to expect social media platforms to serve as arbiters of truth and fiction.

Social Media MarketingFirebelly Marketing TeamJanuary 21, 2025tradeshow, tiktokComment

Firebelly Bonfire: The Rise Of TikTok And What It Means For Your Brand

TikTok is the new in-network. It is currently the most downloaded app, boasting more than a billion active monthly users. Since 2019, the platform has exploded, reaching the 10-digit usership marker faster than any other social network preceding it. Therefore, many companies are now asking themselves how they can benefit from this social network and expand their reach to customers.

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