Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.
Read MoreDiscover the latest food photography standards across social media platforms in 2025, helping CPG brands optimize their visual content strategy to increase engagement, drive conversions, and build authentic connections with today's visually-driven consumers.
Read MoreDoing the right thing is officially good for business. The food and beverage industry's marketing influence has shaped consumer eating and purchasing habits for generations. Today, as consumers embrace health-conscious and environmentally-friendly lifestyles, brands face an unprecedented opportunity to align profitability with purpose.
Read MoreMeta - the parent company of Facebook and Instagram - has made significant changes to its fact-checking program. The implications will rock the social media landscape. Some critics believe the move could have disastrous social consequences. Others think it’s long overdue, claiming that it’s unreasonable to expect social media platforms to serve as arbiters of truth and fiction.
Read MoreYour (Possible) Guide to Mid-Decade Success: the social media landscape continues to evolve as we approach 2025… At a speed that would make Buzz Lightyear blush. From the rise of authentic content to the integration of AI, here are seven key trends that will shape social media marketing in the coming year. Disclaimer: We’re not fortune tellers - so no promises. We polled our internal team of social media experts to build this list of predictions.
Read MoreA guide to making sales in March look like mid-December: The holiday season is a crucial time for businesses across all industries - especially CPG food & beverage brands. With consumers ready to spend and competition at its peak, having a well-planned holiday marketing campaign can make all the difference.
Read MoreIs the hashtag era #over? Social media is about keeping up with the times. Change can happen fast. Trends come and go at the speed of light. What worked yesterday might not work tomorrow. Instagram, TikTok, Pinterest and other platforms evolve faster than any medium in history.
Read MoreHalloween is a golden opportunity for consumer packaged goods (CPG) food and beverage brands to stand out on social media. We recommend starting your Halloween-themed marketing in September, as the ‘spooky season’ tends to start after Labor Day weekend.
Read MoreBlack Friday is a golden opportunity for consumer packaged goods (CPG) food and beverage brands to find their audience and drive sales. The right marketing strategies allow CPG brands to tap into the frenzy of this shopping holiday to stand out in a crowded marketplace… A marketplace that’s getting more crowded with each passing year.
Read MoreWill Elon Musk’s Newest Project Survive in an Uber-Competitive Social Media Landscape? Elon Musk bet big on Twitter in 2022, purchasing the world’s most popular micro-content platform for $44 bn. Yes, he tried to back out of the deal… after the company’s stock price skyrocketed and he was forced to pay more than he originally anticipated.
Read MoreConsumers are obsessed with foods that improve their health and increase their lifespan. Millennial females are starting to become the most sought-after demographic for marketers.
Read MoreEvery day, depending on the legality of the state, CBD or THC-infused locations are popping up in nearly every shopping center. Cannabis marketing is officially ‘big business’... and it’s only getting more competitive in 2024.
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